Showing posts with label Art Market. Show all posts
Showing posts with label Art Market. Show all posts

WIP Wednesday - Guest Post: Finest Imaginary

Good Morning!


For todays post, I thought you would like to hear from another guest blogger, so I present Kim Lawler from Finest Imaginary and her 10 top tips on how to prepare for a craft fair! If you would like to contribute a guest post on how to prepare and organise yourself for a craft fair, just send me an email and I would love for you to share your knowledge with the Mr Yen readers.

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Top 10 tips for Craft Market Preparation!
For the past couple of years I've been attending numerous craft/design and art markets with my brand Finest Imaginary. The most recent event that I took part in was Renegade Handmade, one of the largest craft markets in the UK. I feel I've picked up some super useful tips along the way that'll make your market experience run smoothly, and help your preparations be stress free!

1) Prepare well in advance.
Eventually you'll be able to do most of it on the fly, but certainly for your first few fairs you'll need to pack your boxes/case a few days in advance, and even have a checklist so that you don't forget anything! It's much better to be prepared!

2) Remember your float.
Your float (or, cash tin with loads of change in it) is essential! How else will you be able to give your first customer, who will undoubtedly present you with a £20 note for a £3.50 item, their change? I generally like to have around £20, with a couple of notes and lots of pound coins.


3) Consider your stock.
Deciding how much stock to take to a fair can be a tricky one, but don't stress out too much about it. Just consider your audience and take what you think's best. You can always prepare a lookbook/brochure so that if anything sells out so customers can still see what products you can provide & what they can buy online.

4) Run through your display.
If possible have a go at setting up your display on a kitchen table, making sure that you have all the necessary display items & props. This makes it much easier to figure out how you want everything laid out on the day.


5) Bring some essentials.
I always make sure I have the following in my stall suitcase:
* Masking tape
* A stapler
* Spare paper
* Pens
* Blu-tac
* Pins
* String
* Calculator (I usually use my iPhone)
* Tissues
* A project to work on (usually my sketch book)

6) Grab a stall buddy.
Having someone to man the stall during toilet breaks & lunch runs is very useful, it also makes the day less boring if it's quiet too!



7) Record your sales
You need a way of marking down your sales so that you can transfer them to your book keeping later on, I have some printed spreadsheets that I take.

8) Don't forget the incidentals - business cards, table covers, price tags & bags.
Along side your stock you'll also need
* Business cards/leaflets (you'd be suprised how many get picked up!)
* All your products need pricing, either individually or as groups
* Paper bags for the customers to take the products away, or whatever packaging you prefer!
* Insurance (public liability insurance, take your docs with you!)
* Table coverings... I always have a white tablecloth
* Spare packaging
* Equipment for quick fixes (maybe you need to switch a chain on a necklace, or make an impromptu card set)
* Snacks & drinks

9) Get there early!
If customers are starting to come in at 10am, get there for at least 9.15 so that you can set up your stall with plenty of time! I've been late before due to silly trains, and it's very stressful setting up at the last minute.

10) Most importantly, have fun & smile!

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Finest Imaginary is the brain child of Kim Lawler, a recent 9-5 deserter, coffee drinker and kitty lover. 
Finest Imaginary takes a serious obsession with stories, monsters and make-believe and transforms it into sweet jewellery, clever notebooks and awwww-inducing accessories.

WIP Wednesday - Guest Post: Print For Love Of Wood

Good Morning!

For today's WIP Wednesday, I'm proud to introduce to you the first ever guest blogger on the Mr Yen blog - It's Jacqui Sharples of Print For Love Of Wood. Today Jacqui will be giving us some hints and tips on how to prepare for a craft fair/event. If you would like to contribute a guest post on how to prepare and organise yourself for a craft fair, just send me an email and I would love for you to share your knowledge with the Mr Yen readers.

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Print For Love Of Woood

If possible it’s a good idea to do research and visit fairs or trade shows you’re applying for. You should visit as many as you can for inspiration, shop window displays are great for inspiration too - It's best if you can practise your stand layout and give yourself plenty of time allowing for the unexpected!

Insurance

Well organised crafts fairs insist that you have Public Liability Insurance. If you need public liability insurance, www.a-n.co.uk is supported by the Arts Council England and offers low cost artist insurance from £28 per year including access to 10 magazines.

How much stock should I take?
Too much is better than not enough, empty tables don’t sell! Take what you can; surplus stock can always be hidden under the table. You should aim to take three times what you intend to sell. For example, I hope to sell three of each print so I take nine of each.


Do you offer bespoke or customised work? Take along a piece or a portfolio of work and make a clear sign. It's a good idea to take a broad range of products from smaller items to the more expensive ones you create.

SeventySeventyOne Design

Cash, cheque or card?

Take plenty of loose change as well as smaller notes as most customers will have been to a cash machine so they will have £20 notes. I took a £50 float and ran out of £5 notes! 
Be prepared and decide beforehand whether or not you’re going to accept cheques. As of the 30th June 2011 Banks no longer guarantee a cheque so you will be taking them in good faith. Having said that I took cheques and know many others doing the same and had no problem.
 There’s an interesting article on the taking card payments at shows on the Craft & Design website.

Don’t forget…

Write a checklist of the little things you will need, but will often not think about until it's too late such as signage, business cards, a wholesale price list, a notebook for sales, receipt book, price tickets, scissors, string, double side sticky tape, pins, power cables, packaging etc plus a drink and something to eat.

Clare Gage
Clare Gage

The fun bit!

Designing the layout for your stand, personally I think this should reflect you as a brand well as your product. At last years Holmfirth Art Markets Clare Gage stood out for me with her products beautifully displayed alongside her branded packaging. Shelves provide height and interest, a faux front of cupboard doors to allow for storage for stock plus it’s sturdy so customers won’t be afraid of picking products up! Don’t forget people like to feel!

Seventyseventyone Designs stand at the The British Trade Craft Fair lets the products speak for themselves with a minimalist approach, which also reflects the brand itself. Props, as well as adding height, can also double as storage for transporting your products for example vintage suitcases or wooden boxes up turned. Also - branches, coat stands and screens all provide valuable hanging space!

If you can’t afford branded packaging think paper bags and a DIY stamp or stickers. This is good advertising for your brand and it shows you care about your products.

Last of all, smile and don’t hide behind your stall! I take my printing press for customers to print a free postcard which helps explain my process, but is also a good ice breaker and promotion for my workshops.

I’ve created a pin board for inspiration on Pinterest - Craft Stall Inspiration - do take a peak and if you have any inspiring photos I would love to see them so please leave a link in the comments below.

Above all make new friends and have fun! Jax x

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Print for Love of Wood is a small design and letterpress studio in Lancashire, dedicated to the love of wood type and tree hugging paper. It is a labour of love by award winning freelance graphic designer Jacqui Sharples, a Lancashire ‘lass’ inspired by a passion for print, the smell of ink, vintage typography and her collection of wood type. Jacqui prints in house on a range of vintage printing presses, including a Victorian treadle, using traditional methods of hand setting type.


Website //  Shop  //  Blog

WIP Wednesday - Preparing for the Art Market


Well, this week feels as though it has been at least five days already! As you know, one of my Six Month Goals was to attend my first craft fair and I was accepted to have my papercuts at The Art Market on November 13th.

Now...as this is my first craft fair, everything is new to me. From making up enough stock to take (what is enough?!) down to how to get a display layout sorted for my stand (it's on the to-do list!) so I thought it might make interesting reading for those readers who have never attended a craft fair yet either.

The Art Market I will be attending is on the 13th of November, so I thought from now until then I would dedicate my weekly work in progress posts to my preparation for the market! I will discuss everything I need to do to prepare, including all the mundane bits, like how much money I should take for a float, what promotional pieces I should take, what I should do about receipts, getting public liability insurance and the more fun things, like what I will be selling at the fair and how my stand will look.

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If you are someone who has attended a craft fair before and you have any tips or links to how to prepare for a craft fair I would love it if you could leave them in the comments below. If you have a lot of tips, I would be very interested in you guest posting on the Mr Yen blog to share your knowledge with us all!

I hope to see you back here for tomorrows Thursday Finds post!